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April 4, 2012 11:24 pm GMT
Why cut coupons when you could just click them? Following asuccessful trial at SXSW, the world's largest online coupon site RetailMeNot is planning a roll out of its paperless credit card-linked coupons this summer with several nation-wide retailers.Saving money is as easy as visiting RetailMeNot, entering your credit card number, and selecting discounts to load onto your card. Then when you pay with that card online or at a brick-and-mortar store, the discount is automatically deducted from your total.The CardSpring-API backed feature could be massively disruptive because it's so much easier and less embarrassing than cutting and redeeming traditional offline coupons. It's also great for merchants, since rather than paying to print coupons, businesses only pay RetailMeNot a commission when discounts are redeemed.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/p6gOPecbJmA/
RetailMeNot Could Shred The Paper Coupon Biz With Credit Card-Integrated On and Offline Discounts
Why cut coupons when you could just click them? Following asuccessful trial at SXSW, the world's largest online coupon site RetailMeNot is planning a roll out of its paperless credit card-linked coupons this summer with several nation-wide retailers.Saving money is as easy as visiting RetailMeNot, entering your credit card number, and selecting discounts to load onto your card. Then when you pay with that card online or at a brick-and-mortar store, the discount is automatically deducted from your total.The CardSpring-API backed feature could be massively disruptive because it's so much easier and less embarrassing than cutting and redeeming traditional offline coupons. It's also great for merchants, since rather than paying to print coupons, businesses only pay RetailMeNot a commission when discounts are redeemed.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/p6gOPecbJmA/
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