March 30, 2012 06:21 pm EDT

Netflix snags DVD.com domain, invests in the future of optical media

Looking for a shortcut to Netflix's home on the web? Try hitting up DVD.com -- it'll take you there, for now. The latest address to join the family of Netflix redirects actually brings you to a subdomain -- dvd.netflix.com -- suggesting that the company could once again be planning to split its streaming and physical media services, at least from an access perspective. A shareholder letter lists the company's U.S. DVD subscriptions at 11.17 million at the end of Q4, bringing in a total of $370 million in revenue, with a profit of $194 million. Compare this to domestic streaming, which represents $476 million in revenue with a mere $52 million profit, and it's clear that the DVD rental market is still quite strong. So what could this latest domain acquisition mean for snail mail subscribers? DVD-only customers may soon have a new site to call home, with focused content and perhaps an upsell opportunity or two. At the very least, it certainly can't hurt when it comes to SEO.

Netflix snags DVD.com domain, invests in the future of optical media originally appeared on Engadget on Fri, 30 Mar 2012 14:21:00 EDT. Please see our terms for use of feeds.

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