March 22, 2012 12:28 pm EDT

Sony Xperia's 'Made of Imagination' TV spot, directed by Wes Anderson (video)

Sony certainly has its fair share of legendary commercials, but its first major spot since taking over the smartphone torch from Sony Ericsson is a real gem. Dreamed up by an eight-year old longing for understanding of what happens within a pocketable computer and directed by the famed Wes Anderson (you know, the guy responsible for The Royal Tenenbaums and Fantastic Mr. Fox), the 'Made of Imagination' ad features a gaggle of robots powering Sony's Android family. The rest, of course, we'll leave to you to enjoy. Head on past the break for the clip, and have a peek at the TechCrunch via below for a bit of the backstory.

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Sony Xperia's 'Made of Imagination' TV spot, directed by Wes Anderson (video) originally appeared on Engadget on Thu, 22 Mar 2012 08:28:00 EDT. Please see our terms for use of feeds.

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Original Link: http://www.engadget.com/2012/03/22/sony-xperia-made-of-imagination-commercial-wes-anderson-video/

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