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March 6, 2012 05:31 am GMT
TestFlight could have been a safe little business, but co-founder BenSatterfield is a true entrepreneur, and his dreams are not so small.Before today, only the most successful mobile app developers could afford sophisticated real-time usage and revenue data tracking. Costs prevented indie developers from getting the data they needed to build great apps and games. By being acquired by in-app ad management platform Burstly(scooped by MG Siegler for PandoDaily), Satterfield's team gained the resources necessary to launch TestFlight Live,democratize this data, and get better apps built for everyone.Satterfield tells me "This is us believing in the bigger vision. [The original TestFlight] is a great product on its own, and we could have charged and gone scrappy with it month to month,but we want to wake up every day and go after something big."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/d1mjnIJpY3s/
Why Did TestFlight Sell To Burstly? We Couldnt Change The App Ecosystem Alone
TestFlight could have been a safe little business, but co-founder BenSatterfield is a true entrepreneur, and his dreams are not so small.Before today, only the most successful mobile app developers could afford sophisticated real-time usage and revenue data tracking. Costs prevented indie developers from getting the data they needed to build great apps and games. By being acquired by in-app ad management platform Burstly(scooped by MG Siegler for PandoDaily), Satterfield's team gained the resources necessary to launch TestFlight Live,democratize this data, and get better apps built for everyone.Satterfield tells me "This is us believing in the bigger vision. [The original TestFlight] is a great product on its own, and we could have charged and gone scrappy with it month to month,but we want to wake up every day and go after something big."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/d1mjnIJpY3s/
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