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February 27, 2012 04:00 pm GMT
Ad tech company OpenX just announced that it's acquiring startup LiftDNA.The startup offers a supply side platform, which publishers use to automate and optimize the sale of their ad inventory. Combined with OpenX's ad server and ad exchange technology, CEO Tim Cadogan tells me that the company will be able to offer "the first complete full revenue stack," allowing publishers to manage all of their ad revenue in one place.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rUyhSJ3IM-4/
OpenX Acquires Supply Side Platform LiftDNA
Ad tech company OpenX just announced that it's acquiring startup LiftDNA.The startup offers a supply side platform, which publishers use to automate and optimize the sale of their ad inventory. Combined with OpenX's ad server and ad exchange technology, CEO Tim Cadogan tells me that the company will be able to offer "the first complete full revenue stack," allowing publishers to manage all of their ad revenue in one place.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rUyhSJ3IM-4/
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