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February 26, 2012 01:07 am GMT

Dont Call It A Comeback: How Carriers Could Take Back Control of The Mobile Ecosystem

ll cool jLL Cool J began his 1991 song Mama Said Knock You Out with the famous lines Don't call it a comeback/I've been here for years." Today in the world of telcos and wireless operators, its a similar time will it be comeback or knock out?For decades, the big telcos called the shots in their industry, but lately they are having to adjust to a new power dynamic, with the big four of the new establishment (Apple, Google, Facebook, and Amazon) setting the trends, and coming over the top to eat at their margins and consumer mindshare. Can they mount a comeback and regain more control over their destiny? From my perspective, no one should count them out.

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