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February 14, 2012 01:59 am GMT
Angry Birds has just launched on Facebook, and developer Rovio is trying out a different business model that flocks together with other freemium games on the social network. Rather than make you pay $1 up front for a mobile download, there's 4 new powerups that you can buy for cheap - just $1 for 20 uses. By expanding its in-app purchases beyond the level-beating Mighty Eagle, Rovio could earn higher a higher average lifetime revenue per user for itself and Facebook rather than squeezing a single golden egg from players upon install.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/zubusu65tkA/
In-App Birdchases: Play Angry Birds On Facebook For Free, But Pay To Win
Angry Birds has just launched on Facebook, and developer Rovio is trying out a different business model that flocks together with other freemium games on the social network. Rather than make you pay $1 up front for a mobile download, there's 4 new powerups that you can buy for cheap - just $1 for 20 uses. By expanding its in-app purchases beyond the level-beating Mighty Eagle, Rovio could earn higher a higher average lifetime revenue per user for itself and Facebook rather than squeezing a single golden egg from players upon install.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/zubusu65tkA/
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