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February 11, 2012 07:31 am GMT
Padma Rao's analytical marketing skills have made a big impact at more than one company in the Bay Area, and now she's bringing a decade of experiences to her new role as an entrepreneur in residence at Foundation Capital.Her most recent efforts helped turn a gaming startup into a booming public company.Few people realized it at the time, but in late 2008 and early 2009 social game developer Zynga had figured out how to get a great return on investment from Facebook advertising. The social network had developed its ad system over the previous few years to the point that it was able to deliver ads closely targeted to users' interests -- but most people hadn't realized that yet, so prices were cheap.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/00TmzTAK0gc/
Zynga Marketing Master Padma Rao Joins Foundation Capital As An Entrepreneur In Residence
Padma Rao's analytical marketing skills have made a big impact at more than one company in the Bay Area, and now she's bringing a decade of experiences to her new role as an entrepreneur in residence at Foundation Capital.Her most recent efforts helped turn a gaming startup into a booming public company.Few people realized it at the time, but in late 2008 and early 2009 social game developer Zynga had figured out how to get a great return on investment from Facebook advertising. The social network had developed its ad system over the previous few years to the point that it was able to deliver ads closely targeted to users' interests -- but most people hadn't realized that yet, so prices were cheap.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/00TmzTAK0gc/
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