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February 8, 2012 05:00 pm GMT

Social Marketing Platform Extole Raises $10 Million

extoleExtole, a startup which offers a suite of social media marketing has raised $10 million in Series C round funding, led by Shasta Ventures with participation from existing investors Norwest Venture Partners, Redpoint Ventures, and Trident Capital. This brings the companys total financing to $22 million. Extoles technology makes it easy for brands to power social referral programs, social promotions, social testimonials, and social analytics. Products such as Refer-A-Friend and SocialBuilder are designed to enable brands to leverage referral marketing services and viral Facebook sweepstakes apps to increase sales and brand awareness in a measurable way, such as through likes, recommendations and more.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/KSvBRq4wrgE/

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