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February 6, 2012 01:08 am GMT
Reading Leena Raos recent article on Techcrunch about the personalization revolution, you get the sense that the tech world is waiting for a bus that isnt coming. Rao quotes well-known industry experts and luminaries describing what needs to happen for e-commerce to finally realize the promise of personalized shopping, a future where online retailers predict what youll want to buy before you know yourself.Ironically, Rao and her pundits are missing the zooming racecar thats speeding by them as they wait for the personalization bus to arrive. That racecar is Pinterest and the new breed of startups marking the beginning of what I call the "Curated Web."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6eHHScGe_7M/
Personalized eCommerce Is Already Here, You Just Dont Recognize It
Reading Leena Raos recent article on Techcrunch about the personalization revolution, you get the sense that the tech world is waiting for a bus that isnt coming. Rao quotes well-known industry experts and luminaries describing what needs to happen for e-commerce to finally realize the promise of personalized shopping, a future where online retailers predict what youll want to buy before you know yourself.Ironically, Rao and her pundits are missing the zooming racecar thats speeding by them as they wait for the personalization bus to arrive. That racecar is Pinterest and the new breed of startups marking the beginning of what I call the "Curated Web."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6eHHScGe_7M/
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