Google's mysterious 'Solve for X' launching today? (video)

Google's X Lab is the search giant's top-secret facility even its own employees didn't know about. It's believed to be working on driverless cars, internet connected appliances and Majel: a Star Trek-inspired rebuttal to Siri. It's also apparently behind the Solve for X website, which hints at a TED-style public-presentation site featuring the great and the good talking about "redefining problems into challenges." The video (embedded below) and the site's background seem to agree, given one of the big box-outs reads "What is a Solve for X talk." Richard DeVaul (a member of the "[X] Rapid Evaluation team") mentioned on his Google+ page that the videos would be launching at some point today. Presumably we can expect to see innovative new solutions on dealing with Climate Change, new Cancer Treatments and awkward silence if anyone mentions a Canadian super-soldier program.