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February 4, 2012 01:05 am

Yes We Can (Profile You): a Brief Primer On Campaigns and Political Data


An anonymous reader writes "In the Stanford Law Review Online, Professor Daniel Kreiss discusses 'the history of political data, focusing on the recent proliferation in voter data and development of new voter-modeling techniques,' and how 'these data practices undermine privacy and democratic practice, even as they increase participation and voter turnout.' He writes: 'Underlying all of this is a vast data infrastructure that has made targeted online advertising and marketing possible, and has contributed to a revival of field campaigning over the last decade. Online advertising and field campaigning rely on voter modeling based on hundreds of data points culled from surveys, public records, and commercial information sources such as credit histories. This data details the location, demographics, political affiliations, social networks, behavior, and interests of citizens.'"

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Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/tHkBivWfUd4/yes-we-can-profile-you-a-brief-primer-on-campaigns-and-political-data

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