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January 29, 2012 11:31 pm GMT
Yesterday I discussed how to improve user acquisition, activation and activity by building Facebook directly into your web experience. There is of course another half to the equation: leveraging Facebook.com to expand your reach and engage your users.On-Facebook success is less product-heavy than success off-Facebook, although they both ultimately aim for the same outcome: engagement. While it is as much an art as a science, if you optimize for engagement and continually test your way across Facebooks myriad of products you may well find yourself sitting alongside The Rock (Facebooks best personality?) and Spotify (terrific example of being a platform first-mover).
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xLXZcUCHZ5Q/
10 Ways to Leverage Facebook for Startups: Part II, On-Site
Yesterday I discussed how to improve user acquisition, activation and activity by building Facebook directly into your web experience. There is of course another half to the equation: leveraging Facebook.com to expand your reach and engage your users.On-Facebook success is less product-heavy than success off-Facebook, although they both ultimately aim for the same outcome: engagement. While it is as much an art as a science, if you optimize for engagement and continually test your way across Facebooks myriad of products you may well find yourself sitting alongside The Rock (Facebooks best personality?) and Spotify (terrific example of being a platform first-mover).Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xLXZcUCHZ5Q/
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