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January 12, 2012 05:08 pm GMT

HealthRally Launches To Help You Get Paid For Getting In Shape

137025v2-max-250x250In December, HealthRally, a social healthtech startup building a crowdfunding platform for personal health motivation, raised $400,000 in seed funding from prominent angel investors like Esther Dyson, Isy Goldwasser, Dick Sass, Ty Danco, and Jeff Thiel.The startup, then in private beta, ventured to bring behavioral economics combined with social networking analysis to bear on the age-old problem of how to best motivate people to get in shape and stay healthy. Today, HealthRally is officially launching its service in public beta -- one that bets dangling financial rewards in front of us like carrots can hold the key to unlocking that motivation and spur us to meet our individual health goals.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Ya1M8d7mCLU/

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