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January 10, 2012 07:32 pm GMT

Google Fuses Google+ Into Search And There Are Bigger Changes Afoot

Personal Results 2-1Since the launch of Google+, Google has been putting a lot of muscle behind promoting and integrating the service into its core products. Fire up a new Android 4.0 device, and you'll be prompted to create a Google+ account if you haven't already. They've given it TV ads, not to mention a priceless promotion on its homepage.And today, Google is launching an update to its core search engine at Google.com that continues this trend and then some. They're calling it 'Search plus Your World'.The short version is that Google search results are going to be automatically personalized (to a greater degree than they were already) for each user, with signals drawn from your Google+ Circles being used to highlight things your friends or you, yourself have shared.

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