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January 8, 2012 12:11 am GMT

Scheming Intentions

hell-roadFrom Vannevar Bush to PageRank, the World Wide Web was built on hypertext, the notion that any morsel of information can link to any other. But that was always only a dream, and a rapidly-dissipating one of late.Nowadays even Web links are likely to terminate at warnings, paywalls or registration screens. Anil Dash rages that "Facebook is gaslighting the Web" with its treatment of content outside Facebook. Jon Mitchell and Jamie Zawinski complain that Google Plus will "mess up the Internet" for its treatment of content outside Google+ff (and Zawinski adds "they just ripped off this model from Tumblr.") Google's Tim Bray, in turn, is irate about single-page JavaScript sites breaking the web.Meanwhile, six months ago, according to Flurry, time spent using mobile apps surpassed web consumption. You can link out of apps easily enough -- clicking on a phone number to open a dialer, or a hyperlink to open a Web page -- but it's very difficult to reliably link in to an app.

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