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January 5, 2012 11:00 pm GMT
Y Combinator-backed Custora, which offers a SaaS that tells online retailers and web apps which of their customers are most valuable and suggests actions to keep them; has raised $850,000 in funding from SV Angel, Founder Collective, Highline Venture Partners, Paul Buchheict, Sam Altman, Valhalla Partners, the Start Fund, and other angel investors.Custora, which launched in February, helps retailers keep customers and tailor actions based on individual-level insights. the software can analyze order logs and distinguish between customers that simply haven't ordered anything for a while, and customers who have left the site. The application also manages and optimizes email campaigns to keep customers engaged.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/64PZw4vT2nM/
SV Angel, Founder Collective And Others Put $850K In Customer Retention SaaS Custora
Y Combinator-backed Custora, which offers a SaaS that tells online retailers and web apps which of their customers are most valuable and suggests actions to keep them; has raised $850,000 in funding from SV Angel, Founder Collective, Highline Venture Partners, Paul Buchheict, Sam Altman, Valhalla Partners, the Start Fund, and other angel investors.Custora, which launched in February, helps retailers keep customers and tailor actions based on individual-level insights. the software can analyze order logs and distinguish between customers that simply haven't ordered anything for a while, and customers who have left the site. The application also manages and optimizes email campaigns to keep customers engaged.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/64PZw4vT2nM/
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