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January 2, 2012 10:00 am PST

The Emotional Impact of Color

viaDesigning a new logo for a brand, especially travel/destination, requires careful consideration of the competitive set, content and how people perceive visual information. After shape, color is the most powerful element in creating brand recognition. It is also the most subjective element because it triggers strong emotions. And to further complicate the matter, individuals, as [...]

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The Emotional Impact of Color


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