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December 12, 2011 11:13 pm GMT

Mobile Passes Print In Time Spent, But Doesnt Get The Ad Dollars

emarketr time spentThe web passed print a long time ago in terms of time spent by consumers, but 2011 will be teh first year that mobile passes print, according to new estimates by market research firm eMarketer. Time spent on mobile devices is now an average of 65 minutes a day, compared to 44 minutes a day for print (magazines and newspapers combined). Last year mobile and print were neck and neck at 50 minutes each.Time on the internet was 2 hours and 47 minutes (an increase of 12 minutes from 2010), but TV still dominates with an average of 4 hours and 34 minutes. TV was also able to increase its share of people's time by 10 minutes. So much for the cord-cutting theory.

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