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November 25, 2011 10:32 pm GMT
Over the past year the WWE has continued to push the social media envelope by integrating Twitter and Facebook further into its regular broadcasts. Dwayne The Rock Johnson, now a cross-over star in both the WWE and Hollywood, cut a promo on WWE Raw to hype the upcoming pay-per-view "Survivor Series". During that promo, the Rock quickly coined a new catchphrase Boots to Asses and said it was now trending worldwide. Before he mentioned it there was no mention of it on Twitter. Shortly after he said it, not only did it start a new chant throughout the arena, but it proved that Mr. Johnson was prophetic as minutes later the term Boots to Asses was trending worldwide. One might say this is a one off, but for anyone observing what the WWE has been up to this can be seen as only a small part of a much larger social media strategy.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MS96LR85Khk/
Boots to AssesWWE Social Media Strategy Leaves Others In The Dust
Over the past year the WWE has continued to push the social media envelope by integrating Twitter and Facebook further into its regular broadcasts. Dwayne The Rock Johnson, now a cross-over star in both the WWE and Hollywood, cut a promo on WWE Raw to hype the upcoming pay-per-view "Survivor Series". During that promo, the Rock quickly coined a new catchphrase Boots to Asses and said it was now trending worldwide. Before he mentioned it there was no mention of it on Twitter. Shortly after he said it, not only did it start a new chant throughout the arena, but it proved that Mr. Johnson was prophetic as minutes later the term Boots to Asses was trending worldwide. One might say this is a one off, but for anyone observing what the WWE has been up to this can be seen as only a small part of a much larger social media strategy.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MS96LR85Khk/
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