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November 10, 2011 03:29 am GMT
New data from search marketing platform Efficient Frontier and Ben Schachter, a stock analyst at the Macquarie Group, indicates that mobile search advertising is at an important inflection point and may be ready to take off next year. Mobile search currently accounts for about 6 percent of the search advertising dollars in the U.S. as represented by Efficient Frontier's clients. And that is up 2.7 times from 2010. But by the end of next year, it is projecting that mobile search could account for between 16 percent and 22 percent of total search advertising spending. If the growth rate of mobile search continues, it will be on the conservative end of that projection, and if it accelerates, it could be closer to the 22 percent. Schachter expects the "growth to accelerate in 2012 and beyond as more and more mobile devices with full Internet browsers enter the market."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6klJcvXGkpo/
Are We At An Inflection Point For Mobile Search?
New data from search marketing platform Efficient Frontier and Ben Schachter, a stock analyst at the Macquarie Group, indicates that mobile search advertising is at an important inflection point and may be ready to take off next year. Mobile search currently accounts for about 6 percent of the search advertising dollars in the U.S. as represented by Efficient Frontier's clients. And that is up 2.7 times from 2010. But by the end of next year, it is projecting that mobile search could account for between 16 percent and 22 percent of total search advertising spending. If the growth rate of mobile search continues, it will be on the conservative end of that projection, and if it accelerates, it could be closer to the 22 percent. Schachter expects the "growth to accelerate in 2012 and beyond as more and more mobile devices with full Internet browsers enter the market."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6klJcvXGkpo/
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