October 27, 2011 01:02 pm EDT

Nature Valley creating Street View-style tour of National Parks, chews through countless granola bars to do so

"There's a good reason why Street View is done in cars." That's a quote from Mat Bisher, associate creative director at McCann, who is teaming up with granola connoisseur Nature Valley in order to deliver a "Street View-style tour" of America's National Parks. Fast Company reports that the two have embarked on quite the ambitious initiative (dubbed Trail View), sending a cadre of well-trained hikers to some of America's most gorgeous locales with specially-rigged camera setups in tow. The goal? To capture views from near-limitless hiking trails, and bring them to your web browser starting in February 2012. Sadly, it won't be integrated into any of the platforms already in existence; it'll be its own standalone thing, but hopefully the likes of Microsoft or Google will take notice and either contribute or convert it. We're told that "layers for user-generated content, social networking and mobility, and perhaps form partnerships with travel sites" are on tap, and yes, Woodrow Wilson's ghost has purportedly approved.

Nature Valley creating Street View-style tour of National Parks, chews through countless granola bars to do so originally appeared on Engadget on Thu, 27 Oct 2011 09:02:00 EDT. Please see our terms for use of feeds.

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