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October 27, 2011 04:20 am GMT
It's been a rough year for Mahalo. The startup, which was founded by Jason Calacanis in 2007, began its life as a human powered search engine that offered curated links in what was intended to be a mix between the traditional search layout and Wikipedia. Over time, Mahalo became a knowledge directory, launched a Q&A service a la Yahoo! Answers, and began producing educational and games-related video content. However, in late February, Google made a change to how it determines rankings for the websites it aggregates and serves in search results as part of an effort to lower the rank of content farms and reward sites producing higher quality content. Though Mahalo had spent millions producing expert-driven video content as well as accompanying articles, Calacanis wrote to employees in March that Google's revisions had led to a "significant dip" in their "traffic and revenue".
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BmpH3N9zAoI/
Downsizing Its Video Team, Mahalo Refocuses On Education Apps; Plans To Release An App A Week
It's been a rough year for Mahalo. The startup, which was founded by Jason Calacanis in 2007, began its life as a human powered search engine that offered curated links in what was intended to be a mix between the traditional search layout and Wikipedia. Over time, Mahalo became a knowledge directory, launched a Q&A service a la Yahoo! Answers, and began producing educational and games-related video content. However, in late February, Google made a change to how it determines rankings for the websites it aggregates and serves in search results as part of an effort to lower the rank of content farms and reward sites producing higher quality content. Though Mahalo had spent millions producing expert-driven video content as well as accompanying articles, Calacanis wrote to employees in March that Google's revisions had led to a "significant dip" in their "traffic and revenue". Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BmpH3N9zAoI/
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