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September 19, 2011 05:47 am GMT
In The Facebook Effect, David Kirkpatrick posits the great social network is the one entity that could bully Apple, todays most powerful technology company. As the iPhone and other iOS devices have paved the way toward an unprecedented level of convergence, the collective power of Facebooks user base presents a daunting challenge to Apple: specifically, could Facebook literally imprint its own applications on iOS devices, most notably the iPhone, to the point where it could, theoretically, transform the device into "The Facebook Phone without ever having built its own hardware and/or standard mobile operating system?At the moment, Facebook is believed to be undertaking what has been dubbed "Project Spartan, its own Trojan Horse for stitching its social layer into multiple mobile platforms in lieu of building its own phone (like Apple) and/or its own mobile operating system (like Android). As "Spartan has been written about before in detail (which I wont recount here), the basic idea, as it applies to Apple, is the development and rollout of multiple HTML5 applications which would allow Facebook to create a range of mobile applications without having to adhere to the rules and toll charges imposed by Apples app-store.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EeLj2OfNERw/
The Facebook iPhone
In The Facebook Effect, David Kirkpatrick posits the great social network is the one entity that could bully Apple, todays most powerful technology company. As the iPhone and other iOS devices have paved the way toward an unprecedented level of convergence, the collective power of Facebooks user base presents a daunting challenge to Apple: specifically, could Facebook literally imprint its own applications on iOS devices, most notably the iPhone, to the point where it could, theoretically, transform the device into "The Facebook Phone without ever having built its own hardware and/or standard mobile operating system?At the moment, Facebook is believed to be undertaking what has been dubbed "Project Spartan, its own Trojan Horse for stitching its social layer into multiple mobile platforms in lieu of building its own phone (like Apple) and/or its own mobile operating system (like Android). As "Spartan has been written about before in detail (which I wont recount here), the basic idea, as it applies to Apple, is the development and rollout of multiple HTML5 applications which would allow Facebook to create a range of mobile applications without having to adhere to the rules and toll charges imposed by Apples app-store.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EeLj2OfNERw/
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