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September 1, 2011 07:15 pm GMT
The iOS App Store is quite the volatile place. Even if you manage to fight your app up to the top of the charts, keeping it up there is an entirely new challenge. You've got to know exactly what's working with your users and more importantly, you've got to be able to mix things up quickly when you find things that aren't.Alas, mixing things up quickly on the App Store is inherently a bit difficult. Even if you can crank out everything required for your app update in a week or two, you can never be too sure if Apple's review process will take a day, a week, or a month.This morning, PlayHaven is launching a new platform that allows iOS developers to launch and test content campaigns within their apps without requiring another trip through the approval arena.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4DSd_BKaKWE/
PlayHavens New Platform Lets iOS Developers Tweak Their Apps On The Fly
The iOS App Store is quite the volatile place. Even if you manage to fight your app up to the top of the charts, keeping it up there is an entirely new challenge. You've got to know exactly what's working with your users and more importantly, you've got to be able to mix things up quickly when you find things that aren't.Alas, mixing things up quickly on the App Store is inherently a bit difficult. Even if you can crank out everything required for your app update in a week or two, you can never be too sure if Apple's review process will take a day, a week, or a month.This morning, PlayHaven is launching a new platform that allows iOS developers to launch and test content campaigns within their apps without requiring another trip through the approval arena.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4DSd_BKaKWE/
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