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August 31, 2011 11:34 pm GMT
With more than 600,000 apps available for an estimated 350 million Apple and Android mobile devices, it's not difficult to see how mobile app advertising could soon eclipse online display advertising. In fact, app analytics company Flurry put this chart together to show how mobile app inventory is growing so fast that it could absorb all of the money spent on online display ads by the end of the year. Now, just because there is enough mobile app ad inventory to absorb that spending doesn't mean it will, but the chart does show the potential of mobile app advertising.How did Flurry come up with these numbers?
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Akug7m6WUhA/
Mobile Ads Could "Theoretically Absorb Online Display Spending This Year, But They Wont
With more than 600,000 apps available for an estimated 350 million Apple and Android mobile devices, it's not difficult to see how mobile app advertising could soon eclipse online display advertising. In fact, app analytics company Flurry put this chart together to show how mobile app inventory is growing so fast that it could absorb all of the money spent on online display ads by the end of the year. Now, just because there is enough mobile app ad inventory to absorb that spending doesn't mean it will, but the chart does show the potential of mobile app advertising.How did Flurry come up with these numbers? Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Akug7m6WUhA/
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