Linkswitch #79, More Refereals, Brand Myths, Mutimedia Savvy

12 Brilliant Articles on How to Get More Referrals

So if referral business is the Holy Grail for freelancers, why do so few freelancer know how to get more referrals? How do you ask for referrals? When do you ask for them? Are there actions you can take to make it easier to get them? I've searched the Internet high and low and discovered 12 brilliant articles that answer those questions and much more. Browse the selection below and start learning how to get more referrals.

Influencers

Please stop worrying about your Klout score, or your stock price on Empire Avenue and on all kinds of other measures that don't have much to do with anything related to your real world. This is akin to still being in the Matrix, but thinking you have free will. Worrying about whether or not you're an influencer by someone else's measures is like having a toy steering wheel and thinking you're driving the car.

Should You Really Call Yourself a Consultant?

These days, it's cool to be a consultant. Everyone's becoming one. Hey, it's the easy path to fast cash, right? You write a sales page, you promote your new service, and you become an expert. Simple. And most likely, you rock. Your fans and friends tell you that all the time, so it must be true. And they're great too, and you tell the world all the time about your fantastic consulting clients. It's a nice way to market your services and get other people wanting to sign up, but it's true! You love them!

Is Google+ the Ultimate Content Marketing Platform?

As we've said around here a few hundred times, smart social media marketing is actually content marketing. Why? Because people love to share content on social networks. If that content is yours, you're being introduced to new people with every share " to people who now have an opportunity to know, like, and trust you enough to buy from you.

Just a myth

Why just? How about, “amazingly, they’ve created a myth…” Most of us remember the mythology stories they taught us in school (Zeus and Thor and the rest of the comic-like heroes.) Myths allow us to project ourselves into their stories, to imagine interactions that never took place, to take what’s important to us and live it out through the myth.

How To Make One Story into Many By Being Multimedia Savvy

It's not hard to get discouraged about writing and journalism with all the negative news in the media world. Newspapers are ceasing production, magazines are going online-only, and new outlets are few and far between. It's a lot of gloom and doom, written by journalists who themselves are fearing for their own job security. But it's not just hype. So as a writer, how are you going to get your work out there when it seems like there are fewer publications than ever before?

Richard Branson on the Art of Delegation

The celebrated entrepreneur shares advice on building a team of leaders. Entrepreneur Richard Branson regularly shares his business experience and advice with readers. He does so here in a Q and A format.

The Open Source Movement

The open source movement or philosophy is something that I am truly passionate about, and something that can have beneficial effects for all industries related to technology and its use. In this article, I'll outline information about the philosophy, what it means for the web design industry, how you can benefit as a designer, and how you can contribute.

Protecting Yourself From the Dangers of the Cloud

The cloud can be a dangerous place. Malware can infest your computer, stealing your passwords and more. Hackers can brute-force crack your passwords or use social engineering to get into your accounts. And web app operators can accidentally delete your files, removing years of memories in a click.

Training Genius: The Learning Secrets of Polyglots and Savants

In the tiny country of Iceland, a man is being interviewed. He speaks slowly; Icelandic is not his native language. But, the broadcast continues smoothly and the speaker appears to be fluent. On the surface, there is nothing extraordinary here. Mastering a new language is difficult, but people do it all the time. However this is no ordinary person, and this is no ordinary feat.