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July 28, 2011 03:06 pm GMT

Customer Service Lessons Learned from Outsourcing

Offering quality customer service is critical to running a design business, and really to any type of service-oriented business. When working with clients on design and development projects it's easy to see things only from our your own perspective, but being able to look at customer service from the client's point of view can be very helpful for evaluating and improving your own level of service.One way to work on changing that perspective is to outsource some of your work. When you outsource you will be in the client's position, and you'll likely realize some things that you could do to improve your own level of service. It could be something you like that you could implement with your own clients, or it could be something that frustrates you, leading to a recognition of something that may have a similar impact on your clients.There are a lot of opportunities and types of work that could be outsourced. It could mean hiring a virtual assistant to help with your finances and organization. It could mean outsourcing PSD to HTML coding to one of the countless companies and designers that offer this type of service. It could mean outsourcing the work to design custom icons for a web design project. The possibilities could go on as you can outsource just about anything.Since last year'slaunchofVandelay Premier, our premium design resources site, I've had the opportunity to work with a number of designers who have created some of the resources released on the site. Some of these designers are people that I have known for a while, some contacted me to offer their services, some were sought out and approached to work on specific types of resources, and others were hired through project listings on Elance.Getting this experience outsourcing work to other designers has been very helpful for getting a look at the client process from the perspective of a client, and I think many designers could benefit from a similar experience. If you're not currently outsourcing any work I recommend that you give it a try if it fits within your workflow, and pay attention to the type of service that you receive and how it impacts your feelings about the project and the person that is doing the work.

Original Link: http://vandelaydesign.com/blog/business/lessons-from-outsourcing/

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