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July 20, 2011 12:30 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Dm13c6JCI_8/
Daily Deal Stats: The Big Players Still Control The Game, Mobile Is Up (Oh, And Animal Names Are In)
Today, at BIA/Kelsey's "Deals 3D" conference in San Francisco, Dan Visnick, VP of Marketing at The Dealmap, shared some insights into the current landscape of daily deals. Dealmap, a repository of daily deals collected from over 350 sources, allows users to view local deals in map form, along with reviews and pertinent information -- on the Web and on mobile. Both through its API and its DealExchange service, which allows businesses to easily distribute deals across various channels, The Dealmap is enabling new entrants to the space to quickly populate their applications with a bulk of deals.Through the data the company has been collecting via DealExchange and beyond, Visnick said that it has become very clear that the industry is still very top heavy, as 80 percent of deals are offered by as few as 20 sources. Inventory, then, is still largely controlled by the top deal players, with nearly 70 percent of inventory controlled by 10 sources, and 40 percent controlled by the top two.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Dm13c6JCI_8/
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