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July 18, 2011 11:21 am GMT

App Design Guidelines For High-Performance Mobile User Experiences

A positive first impression is essential to relationships. People look for trust and integrity, and they expect subsequent encounters to reflect and reinforce their first impression. The same principles apply to brands and their products. Design plays an important role in building lasting relationships with end users and, thus, in supporting the brands promise.Users expect mobile services to be relevant and user-friendly and to perform well. The limitations of the medium, however, impose significant challenges to designing products that meet all of those expectations.

Original Link: https://www.smashingmagazine.com/2011/07/seven-guidelines-for-designing-high-performance-mobile-user-experiences/

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