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July 15, 2011 01:45 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/os5UVskGy5Q/
Shelby.tv Raises $1.5 Million To Give You Personalized Channels Of Online Video
Just glancing at YouTube's growth numbers, it doesn't take a genius like me to figure out that people are spending more time watching video on the web " and that online video is going to increasingly eat away at the amount of time they spend watching cable.But while the web has plenty of benefits (like on-demand content), good old-fashioned television has some nice perks too, like the fact that you can sit down and watch and endless stream of content with almost no effort involved.Shelby.tv is a startup that thinks you can have the best of both worlds " it creates a no-hassle stream of video content based on the links your friends have shared on Facebook and Twitter, resulting in content that's both effortless and (probably) relevant to what you're interested in.The company was a member of the first TechStars NYC class and has just raised a $1.5 million funding round led by Avalon Ventures, with Avalon's Rich Levandov and Brady Bohrmann joining the board.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/os5UVskGy5Q/
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