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June 24, 2011 07:43 am GMT

With Pottermore, J.K. Rowling Gives Harry Potter The (Very Lucrative) Elixir of Life

Around 4 AM PDT this morning, Harry Potter author J.K. Rowling unveiled the latest addition to the massively successful series: a website called Pottermore, which will feature, among other things, Harry Potter eBooks (which have never been legally available to date) and thousands of words of new content describing the characters and world of Harry Potter.But while the site now features a handful of screenshots, Rowling and the accompanying press material were still pretty vague about what exactly Pottermore is. Fortunately, as a long-time fan myself, I have a few guesses. So let's try to cast some light on what this all means.Imperi- err, Lumos!First, the biggest immediate news: this will mark the first time Harry Potter novels will be available in eBook formats.

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