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June 13, 2011 08:12 pm GMT
Last week, we reported that Google had acquired Admeld, an advertising optimization platform for publishers, for around $400 million. A couple of days after we broke the story, Google has now officially confirmed the acquisition, albeit without sharing the purchase price. In a , Google's VP of Display Advertising, Neal Mohan, says: (after the jump)
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9i4yW1R9dLE/
Confirmed: Google Swallows Admeld
Last week, we reported that Google had acquired Admeld, an advertising optimization platform for publishers, for around $400 million. A couple of days after we broke the story, Google has now officially confirmed the acquisition, albeit without sharing the purchase price. In a , Google's VP of Display Advertising, Neal Mohan, says: (after the jump)Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9i4yW1R9dLE/
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