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June 13, 2011 09:50 pm GMT
AisleBuyer, a startup that's looking to help do away with the tedious checkout lines seen in most retailers, has raised a $7.5 million round of Series E funding. Leading the round is Old Willow Partners, LLC (which led AisleBuyer's first round of funding last year). The Boston-based company has now raised a total of $11.5 million (they raised $4 million in November 2010).AisleBuyer "as its name suggests"lets shoppers purchase goods in a store without having to wait in a checkout line, or even for one of those self-service machines. Instead, shoppers scan their items using a mobile smartphone application (currently available for iOS), then pay for them directly from their phones.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-j1rMd8cZUo/
AisleBuyer Raises Another $7.5 Million To Make Checkout Lines A Pain Of The Past
AisleBuyer, a startup that's looking to help do away with the tedious checkout lines seen in most retailers, has raised a $7.5 million round of Series E funding. Leading the round is Old Willow Partners, LLC (which led AisleBuyer's first round of funding last year). The Boston-based company has now raised a total of $11.5 million (they raised $4 million in November 2010).AisleBuyer "as its name suggests"lets shoppers purchase goods in a store without having to wait in a checkout line, or even for one of those self-service machines. Instead, shoppers scan their items using a mobile smartphone application (currently available for iOS), then pay for them directly from their phones.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-j1rMd8cZUo/
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