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April 19, 2011 11:48 pm GMT

SAY Media Acquires Dogster (And Has More Acquisitions In The Works)

Just six months after its creation,SAY Media is already going to the dogs: it's acquired Dogster, a web community for dog-owners that draws around 2 million unique visitors a month. It's a move that sounds confusing at first, but also brings some clarity to SAY Media's mission.Terms of the deal were not disclosed.SAY Media was born last fall when popular advertising network VideoEgg acquired struggling blogging platform Six Apart, in a union that didn't immediately make a whole lot of sense. But, as VideoEgg founder and SAY Media CEO Matt Sanchez explains, the site is now looking to leverage Six Apart's technology to create a "modern vertical media company" focusing on niche communities of passionate users. And Dogster will be the first community of many to join the SAY Media network.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YccUksaRveY/

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