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April 14, 2011 08:42 pm GMT
As part of the AdTech conference yesterday, a gaggle of press got together to talk to Huffington Post Media Group's Arianna Huffington, a. k. a my bosses' boss and Tim Richards, VP of Ad Sales at AOL West Coast. While the cupcake and jelly bean-embellished media roundtable was billed as a discussion about vague stuff like "how to move and engage audiences" and the "importance of being authentic" we ended up talking lawsuit, layoffs and the difference between a blogger and a writer real fast.In the video Huffington, who is extremely charismatic, talks about her goal of setting a clear editorial direction for AOL, which now has 107 brands and 56 editorial properties post-Huffington Post acquisition, "Within a year you won't be able to tell whether a site originated as an AOL site or a Huffington Post site."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hOVCRzIaNFo/
An Hour In A Room With Arianna Huffington (Guest Starring Biz Stone!)
As part of the AdTech conference yesterday, a gaggle of press got together to talk to Huffington Post Media Group's Arianna Huffington, a. k. a my bosses' boss and Tim Richards, VP of Ad Sales at AOL West Coast. While the cupcake and jelly bean-embellished media roundtable was billed as a discussion about vague stuff like "how to move and engage audiences" and the "importance of being authentic" we ended up talking lawsuit, layoffs and the difference between a blogger and a writer real fast.In the video Huffington, who is extremely charismatic, talks about her goal of setting a clear editorial direction for AOL, which now has 107 brands and 56 editorial properties post-Huffington Post acquisition, "Within a year you won't be able to tell whether a site originated as an AOL site or a Huffington Post site."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hOVCRzIaNFo/
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