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April 12, 2011 11:49 am GMT

The Price Is Right, Now It's Time To See How The iPad Newsstand Really Does

Lost amid the uproar over Apple's in-app model change was that fact that their new in-app subscription service creates the first real opportunity for news publications to thrive in the Internet-connected world. Why? It's connected to iTunes (and as such, millions of credit cards) and it's extremely simple. But due to some of Apple's demands " namely, that customers be in control of offering up their own information " publications have been slow to adopt the new service. So it hasn't really been put the the test. But it's about to be.Earlier today, Bloomberg Businessweek released their iPad app. Along with it comes a subscription option administered by Apple. You have one choice: after your one free trial issue, you must subscribe for a monthly fee. The cost? $2.99. Yes, for the entire month. It's almost shocking because it seems downright fair.

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