April 12, 2011 07:36 pm EDT

Opera 11.10 launched with company's 'most expensive ad ever'

Opera has always been the little browser that could, and the company is now embracing that spirit more than ever with its new ad campaign for the just-released Opera 11.10. To that end, it's launched a new ad campaign that it proudly boasts is its most expensive ever -- a record-setting $8,517.26, including a hefty $1,500 that they splurged on some "trendy Swedish clothes." Of course, the browser itself is the real story here and, while it's an incremental upgrade, it does boast a few fairly big new features, including support for Google's new WebP image format, a "SpeedDial" for your favorite websites, and a turbo mode that promises to compress and load web pages faster when you're on a slow connection. Just how does that work? We'll let Opera's Christen Krogh explain in the no-expenses-spared video after the break.

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Opera 11.10 launched with company's 'most expensive ad ever' originally appeared on Engadget on Tue, 12 Apr 2011 15:36:00 EDT. Please see our terms for use of feeds.

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