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April 8, 2011 07:35 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/1WE5iITFJFk/turn-your-home-into.html
Turn your home into a billboard in exchange for your mortgage payment?
Imaginary Foundation's Nick Philip just IM'd me: "Would you turn your house into a billboard to be free of mortgage payments for a year?" He's referring to the marketing gimmick/PR stunt of Ad firm Adzookie, who are looking to pay people's mortgages in exchange for turning their homes into giant advertisements for the company. (Mock-up seen here.) They haven't painted a single home yet, but the campaign seems to be working anyway. (Ahem.) According to CNN, the company only has $100,000 budgeted for the whole thing, so I'd imagine chances of getting chosen are slim. Anyway, to answer Nick's question... No. I would not. "Turn your house into a billboard, get free mortgage"...
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/1WE5iITFJFk/turn-your-home-into.html
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