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March 26, 2011 05:30 pm GMT
Editor's note: Guest writer Amanda Hesser is a cookbook author, co-founder of cooking community site Food52, and a food columnist for the New York Times.The entity with the greatest influence on what Americans cook is not Costco or Trader Joe's. It's not the Food Network or The New York Times. It's Google. Every month about a billion of its searches are for recipes. The dishes that its search engine turns up, particularly those on the first page of results, have a huge impact on what Americans cook. Which is why, with a recent change in its recipe search, Google has, in effect, taken sides in the food war. Unfortunately, it's taken the wrong one.In late February, when Google announced that it was adding a new kind of search, specifically for recipes, it seemed like good news for a site like ours -"" at last Google was shining its searchlight on content we deeply care about. But then came the bad news: once you get your new recipe results, you can refine the results in just 3 ways: by ingredient, by cooking time and by calories. While Google was just trying to improve its algorithm, thereby making the path to recipes easier and more efficient, it inadvertently stepped into the middle of the battle between the quick-and-easy faction and the cooking-matters group.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/galoxD3SaM8/
Google's Robotic Recipe Search Favors SEO Over Good Food
Editor's note: Guest writer Amanda Hesser is a cookbook author, co-founder of cooking community site Food52, and a food columnist for the New York Times.The entity with the greatest influence on what Americans cook is not Costco or Trader Joe's. It's not the Food Network or The New York Times. It's Google. Every month about a billion of its searches are for recipes. The dishes that its search engine turns up, particularly those on the first page of results, have a huge impact on what Americans cook. Which is why, with a recent change in its recipe search, Google has, in effect, taken sides in the food war. Unfortunately, it's taken the wrong one.In late February, when Google announced that it was adding a new kind of search, specifically for recipes, it seemed like good news for a site like ours -"" at last Google was shining its searchlight on content we deeply care about. But then came the bad news: once you get your new recipe results, you can refine the results in just 3 ways: by ingredient, by cooking time and by calories. While Google was just trying to improve its algorithm, thereby making the path to recipes easier and more efficient, it inadvertently stepped into the middle of the battle between the quick-and-easy faction and the cooking-matters group.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/galoxD3SaM8/
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