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March 11, 2011 04:58 am GMT

Social Retargeting Ad Network RadiumOne Raises $21M At A $200M Valuation

RadiumOne, an online ad network that aims to combine social and intent data to serve ads, has raised $21 million in Series B funding led by Crosslink Capital, with DFJ Esprit, Adams Street Partners and Trinity Ventures participating in the round. This latest round brings RadiumOne's total funding to $33.5 million. Although the company declined to name the valuation in the round, we heard from industry sources that the network's valuation was roughly $200 million (we heard one online company tried to buy RadiumOne for $250 million). RadiumOne was founded by serial entrepreneur and gWallet founder Gurbaksh Chahal. Chahal sold his ad network BlueLithium to Yahoo for $300 million in 2007 and at the time, Chahal's company was the fifth largest ad network in the United States and the second largest in the United Kingdom. Chahal's non-compete contract with Yahoo ended in October 2010, and he got back into the online ad business with RadiumOne.

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