March 4, 2011 12:56 am EDT

Editorial: It's Apple's 'post-PC' world -- we're all just living in it

On Wednesday, Apple introduced the world to the iPad 2. A beautiful device, to be sure. Feature packed? You bet. Soon to be selling like hotcakes? Absolutely. But the introduction of an iteration on an already existing product wasn't the most notable piece of the event, nor was the surprise appearance of Steve Jobs. No, Wednesday's event was significant because it introduced the world to Apple's real vision for the foreseeable future, a theme the company has hinted at but never fully expressed. This week, Apple showed everyone where it was headed, challenged competitors on that direction, and made it clear that the company not only has staked a claim in that space, but is defining it.

This week, Apple stepped into the "post-PC" era of computing -- and there's no looking back, at least not for the folks in Cupertino.

By joining the company's ongoing vision of a "different" kind of computing with a soundbite friendly piece of marketing-speak, Apple has changed the rules of the game, and made the competition's efforts not just an uphill battle, but -- at least in the eyes of Steve Jobs and co. -- essentially moot. But what exactly is the "post-PC" world? And why is it significant? Let me explain.

Continue reading Editorial: It's Apple's 'post-PC' world -- we're all just living in it

Editorial: It's Apple's 'post-PC' world -- we're all just living in it originally appeared on Engadget on Thu, 03 Mar 2011 19:56:00 EDT. Please see our terms for use of feeds.

Permalink | ||Comments

Original Link: http://www.engadget.com/2011/03/03/editorial-its-apples-post-pc-world-were-all-just-living/

View Full Article

Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

More About this Source Visit Engadget