Roblox really wants you to know that it isnt just for kids

Roblox’s founder and CEO published a blog post this morning stressing just how much the company believes the popular gaming platform isn’t just for kids.

The platform’s audience is starting to trend older, David Baszucki wrote in a blog post. He noted that more than 55 percent of the platform’s users are older than 13, the platform’s “fastest-growing demographic segment” is users between 17 and 24 years old, and that the 17–24 age bracket represents 22 percent of Roblox’s player base. Developers older than 17 make “the majority of our top 1000 experiences,” Baszucki wrote, and “many seek to create experiences for older audiences so they can interact exclusively with those their age.”

Right now, Roblox lets creators make experiences that...

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