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April 4, 2023 12:51 pm GMT
"The merger of Xtrfy by CHERRY is a prime example of how diversification is crucial in e-sports. Both companies bring different strengths, networks, and product expertise, which complement each other perfectly. With the fusion of German engineering and Swedish design, this partnership is a match made in heaven, united by a shared love of gaming. As we move forward, we are excited to introduce our new gaming peripherals brand, which is driven by our vision for the future of esports. This vision encompasses diversity and inclusion, as we aim to promote a welcoming and inclusive community where everyone can participate and thrive", says Ren Schulz, Vice President Business Unit Peripherals at CHERRY.
Original Link: https://www.techpowerup.com/306813/cherry-announces-cherry-xtrfy-the-groups-new-gaming-peripherals-brand-identity
(PR) CHERRY Announces CHERRY XTRFY, The Group's New Gaming Peripherals Brand Identity
CHERRY, the specialist for computer input devices and market leader in the field of mechanical key switches, presents CHERRY XTRFY, the group's new gaming brand. After CHERRY's acquisition of Xtrfy earlier this year, the two well-renowned brands now unite under a common banner. The mission is to provide professionals, enthusiasts and die-hard gamers the tools they need to unleash their individual potential on the road to victory. Xtrfy brings in a lot of knowledge and expertise from the competitive gaming segment, providing professional performance to gamers of all levels. CHERRY and Xtrfy proudly unveil their new name, logo, and visual identity, signaling a fresh era in cutting-edge gaming gear and a unified portfolio of gaming peripherals."The merger of Xtrfy by CHERRY is a prime example of how diversification is crucial in e-sports. Both companies bring different strengths, networks, and product expertise, which complement each other perfectly. With the fusion of German engineering and Swedish design, this partnership is a match made in heaven, united by a shared love of gaming. As we move forward, we are excited to introduce our new gaming peripherals brand, which is driven by our vision for the future of esports. This vision encompasses diversity and inclusion, as we aim to promote a welcoming and inclusive community where everyone can participate and thrive", says Ren Schulz, Vice President Business Unit Peripherals at CHERRY.
Original Link: https://www.techpowerup.com/306813/cherry-announces-cherry-xtrfy-the-groups-new-gaming-peripherals-brand-identity
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