TikTok bans deepfakes of nonpublic figures and fake endorsements in rule refresh

As the prospect of a US TikTok ban continues to grow, the video app has refreshed its content moderation policies. The rules on what content can be posted and promoted are largely unchanged but include new restrictions on sharing AI deepfakes, which have become increasingly popular on the app in recent months.

The bulk of these moderation policies (or “Community Guidelines,” in TikTok’s parlance) is unchanged and unsurprising. There’s no graphic violence allowed, no hate speech, and no overtly sexual content, with gradated rules for the latter based on the subject’s age. One newly expanded section, though, covers “synthetic and manipulated media” — aka AI deepfakes, which have become increasingly popular on the app in recent months.

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