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March 14, 2023 06:37 pm GMT

Nintendo of America CEO Defends Breath of The Wild Sequel Price Hike

Nintendo of America CEO Doug Bowser granted a rare interview to Associated Press, presumably as part of promotional duties prior to the February 17 opening of its Super Nintendo World theme park at Universal Studios Hollywood. In an article published on March 13, AP News journalist Greg Keller threw in a surprise query about the $70 asking price for Nintendo's upcoming sequel to 2017's The Legend of Zelda: Breath of the Wild. Fan backlash to Nintendo of America's price hiking reached fever pitch earlier in 2023, and the company has not been very communicative with reasons for increasing the pricing of certain flagship Switch titles, until now.

Bowser's response was suitably neutral, but plenty can be read into it: "We look at what the game has to offer. I think fans will find this is an incredibly full, deeply immersive experience. The price point reflects the type of experience that fans can expect when it comes to playing this particular game. This isn't a price point that we'll necessarily have on all our titles. It's actually a fairly common pricing model either here or in Europe or other parts of the world, where the pricing may vary depending on the game itself." It is clear that he thinks that Tears of the Kingdom presents good value for money, given the standard of content being offered to the prospective player. It is possible that he is hinting that upcoming remakes of legacy Legend of Zelda games will be offered at sub-$70 prices. The recently released Metroid Prime Remastered debuted digitally at $39.99 on the Nintendo eShop, and physical copies have been sold for less at retailers.

Original Link: https://www.techpowerup.com/305934/nintendo-of-america-ceo-defends-breath-of-the-wild-sequel-price-hike

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