The semiautomated social network is coming

It makes sense that LinkedIn would be the first major social network to push AI-generated content on its users. The Microsoft-owned company is weird. It’s corporate. It’s full of workfluencer posts and engagement bait that ranges in tone from management consultant bland to cheerfully psychotic. Happily, this is the same emotional spectrum on which AI tends to operate.

LinkedIn isn’t populating its feed with AI chatbots just yet, but last week began sharing “AI-powered conversation starters” with the express purpose of provoking discussion among users. These posts are “developed” with the help of LinkedIn’s editorial team and matched with human experts who can then offer their thoughts on topics like “how to create a consistent brand...

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