Veriff Creating a trust movement for a freshly-minted Unicorn
How & Howshared a branding, digital design and strategy project for Veriff the company has seen near exponential growth making them the latest Unicorn to rise from Estonias thriving tech scene. Their ascent has been, so far, down to one thing: excellent technology that solves the very real and very expensive problem of identity fraud online. But this growth was being hampered by their image, and their consumer touchpoints were lagging behind their progressive world-class product. It was time for a freshly minted brand.
The icon we designed was both a verified 'tick' as well as a V; while confident typography helped carry messages of strength and support.
Alongside the brand strategy and identity for Veriff, How & How designers also designed the entire 40 module website and built it too. As their most important sales channel, the website had particularly complex components for product section guides and document coverage maps.
Credits- Strategy: Brand Strategy, Messaging & Positioning
- Design: Brand Identity, Illustration & Animation
- Digital: Website Design, Website Build
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