What Is a Newsletter?

What Is a Newsletter?

A newsletter is a document sent by businesses on a regular schedule to subscribers of the business's mailing list. It can be a printed document delivered by mail, but today it's most often delivered by email. Newsletters can contain everything from text and illustrations to photos, videos, and links.

Newsletters have become the gold standard for keeping in touch with a large number of far-flung clients and customers. We answered the question "What are newsletters?", and we'll also cover what a newsletter is for, how to format a newsletter, and how to create professional newsletters with InDesign newsletter templates.

If you prefer video tutorials, follow along with this article over on our Envato Tuts+ YouTube channel:

Here are other amazing resources you can check out as well:

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What Is a Newsletter For?

Want to know what a newsletter is for? A newsletter is a communication tool that's used to build a rapport with subscribers by providing them with relevant information. This is how to format a newsletter and what to include:

• updates about relevant changes or happenings within a company


• behind-the-scenes product development insights


• new products or services


• polls or surveys


• case studies showing real-life examples of a product or service providing a solution to a problem


• giveaways and holiday offers


• webinars related to services or products

What Is a Newsletter Template?

The best way to create a professional and eye-catching newsletter is with a newsletter template. A newsletter template is a file that's created professionally using software like Adobe Photoshop, Illustrator, InDesign, and more.

You don't need to worry about what a newsletter looks like. Templates provide an overall layout with placeholder text, images, and graphics that can be replaced with information relevant to your business. The beauty of professional newsletter templates is that they can be used over and over again to establish brand consistency. In addition, they save time and money because you don't have to design a newsletter every week from scratch.

Get Unlimited Professional Newsletter Templates From Envato Elements

If you're interested in using a professional newsletter template, you don't have to know how to create a newsletter template yourself. Envato Elements is a terrific resource that offers thousands of premium digital assets like newsletter templates, mockups, logos, photos, fonts, and much more.

What makes this service outstanding is that for one low monthly fee you can download as many of these digital assets as you like, as often as you like. Don't stress about the newsletter format—instead, download a professional template that's ready to customize. Let's take a look at some of the awesome newsletter templates available from Envato Elements.

Real Estate Newsletter Templates

1. Propertycrest Real Estate Newsletter Template (XD, PSD)

Keep your content short and sweet with this one-page newsletter template specially designed for those in the real estate business. The clean and modern email newsletter template is presented in well-organised and layered files that you can customise in Adobe XD and Photoshop.

2. Real Estate Newsletter Template (PSD)

Designed for all types of businesses involved in real estate, this fabulous real estate newsletter template offers a clean and simple layout that will help you get your point across quickly. The files are well organised in layers and easily customised using Photoshop.

3. Real Estate Newsletter Template (INDD)

While email newsletter templates are useful nowadays, sometimes real estate agencies need a printed newsletter. In those cases, classic real estate newsletter templates like this one are fantastic.

It's an A4 InDesign newsletter template that includes ten pages. The newsletter format and layout are modern and clear. So this one is one of the top real estate newsletter templates you can get.

Business Newsletter Templates

1. Modern Business Newsletter Template (INDD)

InDesign Newsletter Template offers 12 unique page layouts so that you have plenty of options for creating just the kind of document you need. The template, which comes in both A4 and US Letter size, is available in ten different colour versions and is print-ready.

2. Omnipro InDesign Newsletter Template (INDD)

When you have a lot of information to communicate, you need a professional newsletter template that'll help you maintain clarity and legibility. That's exactly what Omnipro offers. This InDesign newsletter template contains ten unique page layouts, so you have plenty of options when looking for the right layout for your needs. Text, images, and colours can all be customised so that the newsletter truly reflects your brand and message.

3. Classic Business Newsletter Template (PSD, INDD)

If you like classic business newsletter templates, you need to take a look at this one. It's perfect to promote any type of business, and it features:

• 12 unique pages


• A4 size


• print-ready with 3 mm bleed


• automatic page numbering


• master pages

InDesign Newsletter Templates

1. Fashion InDesign Newsletter Template (INDD)

If you work in fashion and you're on the hunt for InDesign newsletter templates, don't miss out on this beautiful option. The clean InDesign newsletter template features:

• A4 and US Letter sizes


• 28 unique pages


• 5 mm bleed


• paragraph and character styles


• print-ready

2. MultiPurpose InDesign Newsletter Template (INDD, PSD, PDF, DOC)

Looking for a professional multi-page newsletter template? Multi-Purpose Newsletter Template may be just what you need. It offers 12 pages with different layouts that can be edited to suit your needs using InDesign, Photoshop, or Word.

3. Monthly Newsletter Template (INDD, DOC)

When you're looking for a clean and simple newsletter layout, choose Monthly Newsletter Template. The template is offered in both Microsoft Word and Adobe InDesign files and includes a four-page layout in both A4 and US Letter size.

Email Newsletter Templates

1. Marrie Email Newsletter Template (XD, PSD)

Fashionistas and clothing companies will love this super-stylish email newsletter template. Great for marketing all sorts of beauty products and clothing, this terrific newsletter format definitely needs to be part of your online business marketing strategy.

2. Disc Email Newsletter Template (AI, PSD, XD)

Whether you're proficient in Adobe XD, Illustrator, or Photoshop, customising this stunning email newsletter template is super easy. Just open up your preferred software, replace the placeholder images with your own images, add your text, choose your colour scheme, and your newsletter is ready for distribution.

3. Desk Company Email Newsletter Template (XD, PSD, AI)

This Email Newsletter Template offers a modern and stylish layout for business or personal use. The template is editable using Adobe XD, Photoshop, or Illustrator. Replace the placeholder photos with your own, add your text and brand colours, and you'll have a gorgeous email newsletter ready to distribute to your eager subscribers.

Choose Your Favourite Newsletter Template

Now that you know what newsletters are, what a newsletter looks like, and how to create one using professional newsletter templates, head on over to Envato Elements and select your favourite. If you haven't found one here that quite fits your needs, don't worry—there are plenty more to choose from at Envato Elements.

And finally, if you want more information on email newsletter templates, check out these really helpful articles below:

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Editorial Note: This post has been updated with contributions from Maria Villanueva. Maria is the Associate Editor of the Tuts+ Design channel.