Amazon launches AR-powered virtual shoe try-on in its iOS app

Amazon is now letting iOS users virtually try-on shoes, the company announced in a blog post. Amazon customers in the US and Canada are able to try on shoes for various brands including New Balance, Adidas, Reebok, and more.

In this virtual try-on, customers can simply point their camera at their feet and scroll through a variety of shoes to see how they look from different angles. But, the tool can’t be used to determine shoe size. While the new feature is currently available for iOS customers with an iPhone 7 or newer, Amazon confirmed in its blog post that it will be available for Android customers soon.

In 2017, Amazon launched an in-app augmented reality feature that let customers preview how a piece of furniture would look in...

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